Welcome to CMO Exchange 2014
The Chief Marketing Officer Exchange (CMO Exchange) is the premier event for CMOs and other executive level marketing professionals who are responsible for driving strategic marketing initiatives across their organizations. The practical content agenda is focused on optimizing the marketing mix through unification and visibility across marketing programs, platforms, people and processes.
While marketing has always been a primary driver of innovation and new ideas across the organization, there is added scrutiny and pressure for marketing to consistently deliver measurable results to the business. In response to these heightened demands and expectations, astute marketers are forming collaborative, cross-functional partnerships to build synergy, increase visibility, maximize efficiencies and foster informed decision making across the enterprise.
As marketing continues to move up the organizational value chain, leaders are presented with unprecedented opportunities to further enhance focus and direction; create new services and solutions; and enable growth in existing and emerging markets. Through demonstrated value to the business, successful marketers are able to seize bigger budgets for business development and revenue optimization while expanding their influence across the organization. This is accomplished, in part, by:
- Using data analytics to better understand customers and provide the services they truly value
- Understanding and capitalizing on technology
- Seizing the possibilities that exit with digital innovations
The CMO Exchange continues its ongoing tradition of offering cutting-edge, interactive learning opportunities for pre-qualified practitioners to gain actionable insights and stay ahead in this ever-changing environment. Contact us today to find how you might join this dynamic executive level affair. I look forward to hearing from you!
What others have to say about CMO Exchange
"This event was extremely well managed and provided a vastly conducive environment to share experiences and learn!"
"Event was small enough to gain/share knowledge with peers and content of the sessions and speakers was excellent!"