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Resource Library

Welcome to the CMO Exchange Resource Library

The CMO Exchange Resource Library provides regularly updated Presentations, Speaker Interviews and Presentations coordinated with the IQPC CMO events.

These resources are free for you to access – simply fill in the download forms and start the learning process before, during and after the Exchange!

Interviews

• Why Customer Experience is critical to the success of the organization
  Kerri Bodine, Vice President at Forrester shares some insights about customer experience and what companies need to master to gain competitive advantage. She is also a speaker at the CMO Exchange and will talk about building brands through Customer Experience.

Articles

• Four Big Opportunities For CMOs
• MMA Chief: The Time For Mobile Is Now
• Customer Experience Needed To Succeed
• CMO.com's 12 Most Popular Posts Of 2012
• Digital Marketing In 2013: Predictions From 86 Industry Luminaries
• A New Era For Experiential Marketing
• Behind Every Good Brand, There’s a Great CMO: Why Marketing Minds are More Valuable Than Ever Before
• Marketers are joining forces with the chief information officer. It's the beginning of a beautiful relationship.
• What's Your Purple Goldfish
• 2012 State of Marketing Survey
• Social Media Marketing Disclosure Guide

Videos

What is Customer Experience?
Ensuring a great multi-channel customer experience, hinges on an organizations’ ability to put the customer at the heart of the business. This video, produced by the Customer Management Exchange Network, serves to demonstrate the importance of customer experience in today’s environment touching on critical strategic issues such as customer loyalty, accountability & ROI, social media and customer centricity.

• An interview with Markus Kramer, Global Marketing Director of Aston Martin
  In this exclusive interview Markus Kramer, Global Marketing Director for Aston Martin talks to us about the art of building a great brand as well as delving into the challenges CMOs are facing moving forward