Welcome to the CMO Exchange Resource Library
The CMO Exchange Resource Library provides regularly updated Presentations, Speaker Interviews and Presentations coordinated with the IQPC CMO events.
These resources are free for you to access – simply fill in the download forms and start the learning process before, during and after the Exchange!
What is Customer Experience?
Ensuring a great multi-channel customer experience, hinges on an organizations’ ability to put the customer at the heart of the business. This video, produced by the Customer Management Exchange Network, serves to demonstrate the importance of customer experience in today’s environment touching on critical strategic issues such as customer loyalty, accountability & ROI, social media and customer centricity.